Make The Recession Work For You!

Champions Love Recessions, Companies that out marketed and outsold their competition during slow times emerge from the recession with increased market shares and better long term profitability.

Studies in September 2008 by the Marketing Planning Institute, Mc Grawhill and Nielsen show that Marketing Investments are more critical in gaining market share during the downturn rather than when business is good. A Mercer company study shows 802 of the top 1000 companies that cut cost on marketing during a downturn couldn't turn profitable for 5 consecutive years after the recession

Here are the 3 ways you can Grow Market Share while others are loosing

1) Marketing Champions attack the market place in a downturn. They Carefully spend marketing dollars on online or email marketing activities where cost of customer acquisition is much lower. During tough times, Marketing Champions deploy counter intuitive strategies to Gain new customers and expand to global markets and expand market share. Pushing off new campaigns or Reducing Marketing is a sure shot way to ride your business to the bottom of the Totem pole. This is the time to make the investment in to Growth while most others are cutting costs.

2) Multi channel marketing solutions including email and online promotions help bring superior ROI at reduced marketing expense. Invest in Web projects to cut administrative and direct mail or telemarketing costs and take products to market faster.

3) Customers have more time now than ever to meet Sales Executives and discuss long term propositions. Some of them might be planning initiatives to develop and launch new products and you could get through to them at the right starting point. Target customers of competitors and particularly those of competitors who have pulled back and reduced their visibility. You can have Top Sales Managers call up top clients and add extra contacts to your clients to expand business within your client base.

Play Hardball, Be Relentless, Lot of Business is up for Grabs, Grab It! The Playing field is less crowded. Many of the competitors take a Survival approach in a Recession. You should take the Trivial approach instead of succumbing to Recessionary Pressures.

Welcome the Recession and Get to work on Grabbing Market share now!!