Thursday, February 19, 2009
California Budget Resolution - What It Means To You
The budget also includes: a tax credit (equal to the lesser of 5 percent of the purchase price, or $10,000) for the purchase of a single-family residence that has never been occupied, as a principal residence, between March 1, 2009, and March 1, 2010; and a 90-day additional delay in foreclosure sales, intended to force lenders to implement a proactive workout program that rewrites loans in default.
The state budget package also includes a limit on future spending as a trade-off for new taxes; this would have to be approved by voters in a statewide ballot at a special election on May 19. This approach also contemplates $5.5 billion in short-term loans and voter approval of a plan to borrow $5 billion this year against future lottery revenues at the same statewide ballot election.
Fearful that special interests may try to derail the effort at the ballot box, a provision has been included in the budget to extend the major new taxes by one to three years if the spending cap is approved by the voters. Voters also would have to approve some shifting of existing special funds for mental health services and child development programs to help balance the budget.
Should California receive more than $9.2 billion in federal aid, the income tax increase would fall from 0.25 percent to 0.125 percent, and $950 million in planned spending cuts to several programs, including in-home care and Medi-Cal, would be eliminated.
At the demand of Senator Maldonado (R-Santa Maria) -- who cast the final vote needed to pass the budget -- three additional propositions will be placed before the voters. If approved, these would institute an open primary system, prevent legislators from getting paid if the budget is not passed on time, and will stop salary increases to legislators if the state is operating in the red.
Although both the process and the result have left a lot to be desired, having a balanced budget in place is critical for our state in these challenging times. Our Sacramento staff and our member volunteers will continue to monitor, advocate, and report on the actions of our elected representatives in Sacramento. We’ll keep you apprised of additional information as it becomes available.
James Liptak
2009 PresidentCALIFORNIA ASSOCIATION OF REALTORS®
Wednesday, February 18, 2009
Obama Housing Plan Questions and Answers
version of questions and answers on the Obama administration’s
housing plan released today by the U.S. Treasury in Washington.
Questions and Answers for Borrowers about the Homeowner
Affordability and Stability Plan
Borrowers Who Are Current on Their Mortgage Are Asking:
1. What help is available for borrowers who stay current on their
mortgage payments but have seen their homes decrease in value?
Under the Homeowner Affordability and Stability Plan, eligible
borrowers who stay current on their mortgages but have been
unable to refinance to lower their interest rates because their
homes have decreased in value, may now have the opportunity to
refinance into a 30 or 15 year, fixed rate loan. Through the
program, Fannie Mae and Freddie Mac will allow the refinancing of
mortgage loans that they hold in their portfolios or that they
placed in mortgage backed securities.
2. I owe more than my property is worth, do I still qualify to
refinance under the Homeowner Affordability and Stability Plan?
Eligible loans will now include those where the new first
mortgage (including any refinancing costs) will not exceed 105%
of the current market value of the property. For example, if your
property is worth $200,000 but you owe $210,000 or less you may
qualify. The current value of your property will be determined
after you apply to refinance.
3. How do I know if I am eligible?
Complete eligibility details will be announced on March 4th when
the program starts. The criteria for eligibility will include
having sufficient income to make the new payment and an
acceptable mortgage payment history. The program is limited to
loans held or securitized by Fannie Mae or Freddie Mac.
4. I have both a first and a second mortgage. Do I still qualify
to refinance under the Homeowner Affordability and Stability
Plan?
As long as the amount due on the first mortgage is less than 105%
of the value of the property, borrowers with more than one
mortgage may be eligible to refinance under the Homeowner
Affordability and Stability Plan. Your eligibility will depend,
in part, on agreement by the lender that has your second mortgage
to remain in a second position, and on your ability to meet the
new payment terms on the first mortgage.
5. Will refinancing lower my payments?
The objective of the Homeowner Affordability and Stability Plan
is to provide creditworthy borrowers who have shown a commitment
to paying their mortgage with affordable payments that are
sustainable for the life of the loan. Borrowers whose mortgage
interest rates are much higher than the current market rate
should see an immediate reduction in their payments. Borrowers
who are paying interest only, or who have a low introductory rate
that will increase in the future, may not see their current
payment go down if they refinance to a fixed rate. These
borrowers, however, could save a great deal over the life of the
loan. When you submit a loan application, your lender will give
you a “Good Faith Estimate” that includes your new interest rate,
mortgage payment and the amount that you will pay over the life
of the loan. Compare this to your current loan terms. If it is
not an improvement, a refinancing may not be right for you.
6. What are the interest rate and other terms of this refinance
offer?
The objective of the Homeowner Affordability and Stability Plan
is to provide borrowers with a safe loan program with a fixed,
affordable payment. All loans refinanced under the plan will have
a 30 or 15 year term with a fixed interest rate. The rate will be
based on market rates in effect at the time of the refinance and
any associated points and fees quoted by the lender. Interest
rates may vary across lenders and over time as market rates
adjust. The refinanced loans will have no prepayment penalties or
balloon notes.
7. Will refinancing reduce the amount that I owe on my loan?
No. The objective of the Homeowner Affordability and Stability
Plan is to help borrowers refinance into safer, more affordable
fixed rate loans. Refinancing will not reduce the amount you owe
to the first mortgage holder or any other debt you owe. However,
by reducing the interest rate, refinancing should save you money
by reducing the amount of interest that you repay over the life
of the loan.
8. How do I know if my loan is owned or has been securitized by
Fannie Mae or Freddie Mac?
To determine if your loan is owned or has been securitized by
Fannie Mae or Freddie Mac and is eligible to be refinanced, you
should contact your mortgage lender after March 4, 2009.
9. When can I apply?
Mortgage lenders will begin accepting applications after the
details of the program are announced on March 4, 2009.
10. What should I do in the meantime?
You should gather the information that you will need to provide
to your lender after March 4, when the refinance program becomes
available. This includes:
• information about the gross monthly income of all borrowers,
including your most recent pay stubs if you receive them or
documentation of income you receive from other sources
• your most recent income tax return
• information about any second mortgage on the house
• payments on each of your credit cards if you are carrying
balances from month to month, and
• payments on other loans such as student loans and car loans.
Borrowers Who Are at Risk of Foreclosure Are Asking:
1. What help is available for borrowers who are at risk of
foreclosure either because they are behind on their mortgage or
are struggling to make the payments?
The Homeowner Affordability and Stability Plan offers help to
borrowers who are already behind on their mortgage payments or
who are struggling to keep their loans current. By providing
mortgage lenders with financial incentives to modify existing
first mortgages, the Treasury hopes to help as many as 3 to 4
million homeowners avoid foreclosure regardless of who owns or
services the mortgage.
2. Do I need to be behind on my mortgage payments to be eligible
for a modification?
No. Borrowers who are struggling to stay current on their
mortgage payments may be eligible if their income is not
sufficient to continue to make their mortgage payments and they
are at risk of imminent default. This may be due to several
factors, such as a loss of income, a significant increase in
expenses, or an interest rate that will reset to an unaffordable
level.
3. How do I know if I qualify for a payment reduction under the
Homeowner Affordability and Stability Plan?
In general, you may qualify for a mortgage modification if (a)
you occupy your house as your primary residence; (b) your monthly
mortgage payment is greater than 31% of your monthly gross
income; and (c) your loan is not large enough to exceed current
Fannie Mae and Freddie Mac loan limits. Final eligibility will be
determined by your mortgage lender based on your financial
situation and detailed guidelines that will be available on March
4, 2009.
4. I do not live in the house that secures the mortgage I’d like
to modify. Is this mortgage eligible for the Homeowner
Affordability and Stability Plan?
No. For example, if you own a house that you use as a vacation
home or that you rent out to tenants, the mortgage on that house
is not eligible. If you used to live in the home but you moved
out, the mortgage is not eligible. Only the mortgage on your
primary residence is eligible. The mortgage lender will check to
see if the dwelling is your primary residence.
5. I have a mortgage on a duplex. I live in one unit and rent the
other. Will I still be eligible?
Yes. Mortgages on 2, 3 and 4 unit properties are eligible as long
as you live in one unit as your primary residence.
6. I have two mortgages. Will the Homeowner Affordability and
Stability Plan reduce the payments on both?
Only the first mortgage is eligible for a modification.
7. I owe more than my house is worth. Will the Homeowner
Affordability and Stability Plan reduce what I owe?
The primary objective of the Homeowner Affordability and
Stability Plan is to help borrowers avoid foreclosure by
modifying troubled loans to achieve a payment the borrower can
afford. Lenders are likely to lower payments mainly by reducing
loan interest rates. However, the program offers incentives for
principal reductions and at your lender’s discretion
modifications may include upfront reductions of loan principal.
8. I heard the government was providing a financial incentive to
borrowers. Is that true?
Yes. To encourage borrowers who work hard to retain
homeownership, the Homeowner Affordability and Stability Plan
provides incentive payments as a borrower makes timely payments
on the modified loan. The incentive will accrue on a monthly
basis and will be applied directly to reduce your mortgage debt.
Borrowers who pay on time for five years can have up to $5,000
applied to reduce their debt by the end of that period.
9. How much will a modification cost me?
There is no cost to borrowers for a modification under the
Homeowner Affordability and Stability Plan. If you wish to get
assistance from a HUD-approved housing counseling agency or are
referred to a counselor as a condition of the modification, you
will not be charged a fee. Borrowers should beware of any
organization that attempts to charge a fee for housing counseling
or modification of a delinquent loan, especially if they require
a fee in advance.
10. Is my lender required to modify my loan?
No. Mortgage lenders participate in the program on a voluntary
basis and loans are evaluated for modification on a case-by-case
basis. But the government is offering substantial incentives and
it is expected that most major lenders will participate.
11. I’m already working with my lender / housing counselor on a
loan workout. Can I still be considered for the Homeowner
Affordability and Stability Plan?
Ask your lender or counselor to be considered under the Homeowner
Affordability and Stability Plan.
12. How do I apply for a modification under the Homeowner
Affordability and Stability Plan?
You may not need to do anything at this time. Most mortgage
lenders will evaluate loans in their portfolio to identify
borrowers who may meet the eligibility criteria. After March 4
they will send letters to potentially eligible homeowners, a
process that may take several weeks. If you think you qualify for
a modification and do not receive a letter within several weeks,
contact your mortgage servicer or a HUD-approved housing
counselor. Please be aware that servicers and counseling agencies
are expected to receive an extraordinary number of calls about
this program.
13. What should I do in the meantime? You should gather the
information that you will need to provide to your lender on or
after March 4, when the modification program becomes available.
This includes:
• information about the monthly gross income of your household
including recent pay stubs if you receive them or documentation
of income you receive from other sources
• your most recent income tax return
• information about any second mortgage on the house
• payments on each of your credit cards if you are carrying
balances from month to month, and
• payments on other loans such as student loans and car loans.
14. My loan is scheduled for foreclosure soon. What should I do?
Contact your mortgage servicer or credit counselor. Many mortgage
lenders have expressed their intention to postpone foreclosure
sales on all mortgages that may qualify for the modification in
order to allow sufficient time to evaluate the borrower’s
eligibility. We support this effort.
Courtesy of: Corissa Dailey
REO Loan Specialist
949-280-4410 Cell
949-341-7221 Office
866-671-8731 E-Fax
Open House: 24772 Anchor Lantern: Sat/Sun Feb 21st & 22nd: 12-4pm
Located In The Ultra Exclusive Lantern Bay Estates - A Beach Bluff Gated Community Consisting of Only 45 Luxury Homes Next To The Dana Point Harbor & Doheny Surf Beach. This French Normandy Estate Has The Feeling of 1920's Historical Home With All The Modern Amenities. Exquisite Architectural Detail with Hardwood & Slate Flooring, Hand Painted Walls & A Barreled Brick Ceiling. The Living Room Is A Favorite With Floor to Ceiling Stone Fireplace, Hardwood Flooring & Italianate Light Fixtures. A Gourmet Kitchen with Black Granite Countertops, Stainless Steel Appliances, with a Viking Stove-Top and Built-In Refrigerator. The Kitchen Opens To A Circular Breakfast Nook & Large Family Room. A Fabulous Game Room With Brick Covered Ceiling & A Den Complete The First Floor. Upstairs Features A Master Suite With Built-In Entertainment Center & Tumbled Stone Master Bath. A Private Backyard with An Incredible Black-Bottom Pool with Waterfalls. No Ocean Views By Just 500 Feet To Harbor & Beach! Hurry On This One!
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Thursday, January 15, 2009
Just Listed: 24772 Anchor Lantern, Dana Point,CA - $1,499,000 - Lantern Bay Estates
We haven't seen prices this low in Lantern Bay Estates in a long time!!! This is a neighborhood where homes sell around the $4 million dollar range. This is a potential short sale so hurry on this one! Here is a brief description of the property: Located In The Most Exclusive & Desirable Locations In Dana Point; Lantern Bay Estates - A Beach Bluff Gated Community Near The Dana Point Harbor & Doheny Surf Beach. This French Normandy Estate Has The Feeling of 1920's Historical Home With All The Modern Amenities. Exquisite Architectural Detail with Hardwood & Slate Flooring, Hand Painted Walls & A Barreled Brick Ceiling. The Living Room Is A Favorite With Floor to Ceiling Stone Fireplace, Hardwood Flooring & Italianate Light Fixtures. A Gourmet Kitchen with Black Granite Countertops, Stainless Steel Appliances, with a Viking Stove-Top and Built-In Refrigerator. The Kitchen Opens To A Circular Breakfast Nook & Large Family Room. The Family Room Features Built-In Cabinetry & A Charming Brick Fireplace And Opens To The Formal Dining Room. A Fabulous Game Room With Brick Covered Ceiling & A Den Complete The First Floor. Upstairs Features A Master Suite With Built-In Entertainment Center & Tumbled Stone Master Bath. A Private Backyard with An Incredible Black-Bottom Pool with waterfalls. Separate Sitting Area with A Charming Fireplace For Those Cozy Gatherings. Lantern Bay Estates Is A Great Location Where You Can Walk To Great Restaurants & Quaint Shopping & Enjoy The Dana Point Harbor and the Beach!
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Wednesday, December 24, 2008
Lowest Price Home in SW San Clemente: $599,000
We haven't seen prices this low in a long time! The Southwest part of San Clemente is the most desirable part of San Clemente by the beach. All of the homes are custom and have a very quick and easy walk down to the beach. I sold the house next door 2 months back for $650,000 so this is a good deal. Give me a call at (949) 291-0424 or sam@bclh.com for more information about this property. Property photo courtesy of Prudential CA Realty.Saturday, December 13, 2008
Just Listed: 169 Avenida Junipero, San Clemente, CA - $1,299,000

"HUGE PARK-LIKE BACKYARD! WALK TO BEACH! OCEAN VIEWS! UNIQUELY REMODELED! ROOFTOP DECK! Words Cannot Describe This Fabulous Home That Has Been Remodeled And Improved. The Owner/Architect Took A Small 800sq.ft. House And Created A 2300sq.ft. Masterpiece. Travertine Floors, Distressed Hardwood, Onyx Backsplash, Glass Pebble Tubs, Roof Top Deck, Artist Studio At Back Of Property...The List Goes On. Before You Buy...Be Sure To See This Property. Don't Miss The Cute Artist Studio At The End Of The Property Next To The Little Stream And Bench. The Lower Level Is Separate From The House And Is Plumbed For A Bathroom. Currently, It's A Game Room...But Could Be A Third Room. The Master Suite Has Ocean Views And Is Perched Within Huge Trees And Palms. The Picture Windows Create A Feeling Of Living In The Tropics. Climb The Staircase To The Rooftop Deck And Watch The Sun Set Behind Catalina Island. The Seller Is Motivated And Will Look At All Offers." Please Contact Sherry Bauer at Beach Cities Luxury Homes at 949-212-8911 for more info on this home!
Saturday, December 6, 2008
President Bush Buys New Home in Dallas, TX

Friday, December 5, 2008
Just Sold - 11 Via Cartama, San Clemente, CA - $972,000
Just Sold! Owner had bought the property for $1,625,000 in 2006 and was sold as a short sale for $972,000. We are the short sale specialists and can get your home sold. If you need to sell, contact our office at 949.444.1901 for a free consultation on your property. Details on this home can be found at LuxuryRealEstate.comThursday, December 4, 2008
Forster Mansion Exclusive Events: (949) 661-6676
The Forster Mansion is now the premier place to have your special event.The Forster Mansion is conveniently located in San Juan Capistrano on Ortega Highway near the I-5 freeway - less than 30 minutes away from all of Orange County-
The Forster mansion is Orange County’s "new" preeminent venue for exclusive events. This private and gated indoor and outdoor venue can accommodate up to 400 guests for a private event.
The Forster Mansion is a National Historic Landmark, and a distinctly recognizable and proud structure located just over the freeway from the San Juan Capistrano Mission. It is a magnificent example of early California Mission Revival architecture. The garden transports you back to slower times. A wall in the garden is part of the original San Juan Capistrano Mission that Frank Forster owned. A magnificent Pine Tree frames and shades the Mission Wall and is recorded as the oldest Pine Tree in Southern California. They are protected, as is the entire Forster Mansion, as a National Historic Landmark.
The property is zoned A1 Commercial. In addition to weddings and receptions, our staff of professionals exceeds the expectations for Bnai Mitzvot, Corporate and Charity Events, Parties, Showers, Luncheons, all with attention to detail to make your celebration unique and elegant. Enrich your celebration by allowing staff at The Forster Mansion to bring your dream event perfectly to life.
Please contact them at (949) 661-6676 today.
Tuesday, December 2, 2008
Interest Rates Have Fallen Precipitously! Look at the Jumbo Rates as Well
What happened is the Feds announced plans last week to buy up to $100 billion in agency debt from Fannie Mae and Freddie Mac, and to buy up to $500 billion in mortgage-backed securities.
Eventually, once this crisis has passed, the Fed will have to shrink its balance sheet by selling back the private-sector assets it has accumulated. But that is an issue for the future. For now, the goal of the policy makes must be to support financial markets and the economy. Courtesy of Kevin Budde of Countrywide Financial Services.
Wednesday, November 26, 2008
Just Listed: 221 W Avenida Cordoba, San Clemente, CA - $1,149,000
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Just Listed: 33642 Sea Point Drive, Dana Point, CA - $895,000
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Just Listed: Luxurious Single Family Home in the Exclusive Gated Community of Waterford Pointe just a half mile to the beach! Beautiful Panoramic Views of the San Juan Valley & Coastline Ocean Views from your large view deck. Very Open Floor plan with beautiful hardwood flooring, custom travertine stone fireplace & floor to ceiling windows, surround sound audio with custom wall Plasma TV (included!). Kitchen is tastefully done with granite countertops, recessed lighting, and stainless steel appliances. The home features a main floor bedroom & bath with pull down murphy bed for maximum space utilization. Downstairs features two bedrooms with a large Master Suite with direct access to backyard. Master Bath features both Jacuzzi Tub & Shower and His & Her closets. Front & back decks have been installed with high quality Trex material. Waterford Pointe is a highly desirable neighborhood due to its proximity to beach & great ocean views and features a large pool, spa & tennis. Featured on Wall Street Journal's Real Estate Page and LuxuryRealEstate.com. Contact Sam Smith at 949-444-1901 to view this great home.
Interest Rates Drop 1/2% Down To 5.25% for 30 Year Fixed Loan!
Thursday, November 6, 2008
Cotton Point Estate - San Clemente - $15,000,000
"Stunning brand new construction in Cotton Point Estates--home of the Western White House!!! Spectacular ocean view estate situated on a 39,000 (approx.) sq.ft. parcel. This property is fit for royalty. Designed by respected local architect David York, this San Clemente Spanish Revival home features a formal reception room, 32-seat dedicated theatre plus lobby, spa with custom sauna, steam room, roman tub and rain showers. Six stunning bedrooms each with an en-suite bath. The property also includes a guest residence w/ a full kitchen, great room, laundry room, bedroom and bath. Other features: double offices, a full gym, recreation room, library and art/crafts/music room. The amazing grounds offer a resort quality negative edge pool with a sunken bridge, spa and palm islands, a large sports court, cabanas, fire pit, and fountains. Breath-taking ocean views from many rooms. Outstanding fixtures & finishes from Morocco and around the world". Listing text & photos courtesy of Keller William Realty.Tuesday, November 4, 2008
High-end Real Estate Requires Marketing Touch
"Sales in that top bracket are actually much more stable than those in the $1 million to $1.5 million category," said Carol Best of Keller Williams Success Realty in Barrington.
"In fact, until just recently, sales in the luxury market were quite strong, and going forward we hope that these buyers will go back to investing in real estate since the stock market has become so unstable," added Valerie Zelinski of Century 21 Roberts & Andrews in Crystal Lake.
According to Best and Zelinski, when you are selling a luxury home to top-tier clients, you are selling a lifestyle more than you are selling a home.
"Instead of looking at a house and asking yourself as an agent, 'What does this house have to offer,' you have to figure out who the buyer of this property will probably be, and target them in your marketing," Zelinski said.
Best and Zelinski are part of a rare breed in the Chicago area market. They are members of the Institute for Luxury Home Marketing, and while Best has earned the organization's coveted certified luxury home marketing specialist designation, Zelinski is still working on hers.
The institute is an independent organization that is not tied to any specific real estate brand, so membership is open to agents from all firms.
"Today's affluent are citizens of the world and the successful luxury agent must know how to reach them and what lifestyles they are seeking," said Laurie Moore-Moore, founder of the institute and author of "Rich Buyer, Rich Seller: The Real Estate Agents' Guide to Marketing Luxury Homes."
Among our affluent citizens, Best and Zelinski said, there are various distinct lifestyles and personality types that institute members are taught to recognize.
"There are the unmistakably affluent people like Donald Trump and Paris Hilton," Best said. "They have an annual income anywhere from $300,000 to $6 million per year and they are the ones who will want their home to have an exclusive design that suits their personality. They want to know what the home says about them."
Then, Best said, there are people who, like Oprah Winfrey, are called the "dependably affluent" people. They want their home to reflect true craftsmanship and want everything in the home to be functional and have a direct benefit.
Another category is the "economically affluent" people like Alan Greenspan and Suze Orman. According to Best, this type of client wants their home to have great value, but they want to be quiet about it.
Other affluent people want to be totally anonymous in their wealth - like Katharine Hepburn. She wanted a home that made her happy, but didn't want anyone else to know about it.
Wealthy people like Martha Stewart and Ralph Lauren crave a home that is unique and makes them feel good, but they don't want it to scream affluence. They want it to be tasteful, above all, Best said.
Finally, there are the Warren Buffets of the world who want a quality home that suits his needs but is understated.
"Warren Buffett has lived in the same house for 40 years and is perfectly happy," Best said. "That is something that people who spend hundreds of dollars at Starbucks every year can't begin to understand."
"When I take a listing, I have to profile the type of buyer who I think will buy the property," Best explained.
The more seasoned agent of the two, Best has been in the local real estate business since 1992 when she left Federated Department Stores' commercial real estate department after helping to purchase the land and build countless Main Street stores that are now Kohl's.
She heard about the Institute for Luxury Home Marketing at a National Association of Realtors convention and took the training in Dallas with other top agents from around the world in early 2006.
Zelinski, on the other hand, got into real estate 2 years ago and immediately decided to specialize in luxury homes. She read about the institute on the Internet and took the training in Tampa, Fla., this past summer.
"With your marketing you have to go out and grab a buyer and bring him or her to that property," Zelinski said. "You cannot just list this kind of property on the MLS (Multiple Listing Service) and expect someone to buy it."
Members of the Institute for Luxury Home Marketing know they need to invest in expensive Internet and other forms of advertising that will allow word about their listing to reach a national and even international audience.
They are also taught how to assess the actual number of potential buyers in a given market and how to price a property to maximize the buyer pool, Best, a certified residential specialist, said.
"Agents and sellers out there are just randomly picking listing prices. But there is a science to it, depending on your time frame," she continued. "I have done a major study of MLS listings and it taught me a lot about this market."
That has also given her the confidence to be frank with potential sellers about what they need to do to sell their property and refuse the listing if they do not seem willing to follow her advice.
"I have learned to let other agents spend their time and money on it," she said.
Best and Zelinski make sure they network with other luxury home specialists around the world and refer buyers and property back and forth.
"It definitely helps to reach out to other luxury home experts because you never know when they might have a buyer for one of your properties," Zelinski said.
"There is definitely a higher risk with spending the money to market these properties, but there is also a higher payout at the end," she continued.
Zelinski currently has listings in Wisconsin for a historic 21-room lakefront mansion in Sheboygan and for an island in Door County. The Sheboygan home is listed for $3.75 million and the island is priced at $3 million.
"They sought me out after seeing my marketing because they assume that their buyer will come from the Chicago area," Zelinski said.
If you are looking to sell your Luxury Home, please contact Sam Smith of Beach Cities Luxury Homes for unique selling ideas & pricing at (949) 291-0424 or email sam@bclh.com
Saturday, October 18, 2008
Make The Recession Work For You!
Studies in September 2008 by the Marketing Planning Institute, Mc Grawhill and Nielsen show that Marketing Investments are more critical in gaining market share during the downturn rather than when business is good. A Mercer company study shows 802 of the top 1000 companies that cut cost on marketing during a downturn couldn't turn profitable for 5 consecutive years after the recession
Here are the 3 ways you can Grow Market Share while others are loosing
1) Marketing Champions attack the market place in a downturn. They Carefully spend marketing dollars on online or email marketing activities where cost of customer acquisition is much lower. During tough times, Marketing Champions deploy counter intuitive strategies to Gain new customers and expand to global markets and expand market share. Pushing off new campaigns or Reducing Marketing is a sure shot way to ride your business to the bottom of the Totem pole. This is the time to make the investment in to Growth while most others are cutting costs.
2) Multi channel marketing solutions including email and online promotions help bring superior ROI at reduced marketing expense. Invest in Web projects to cut administrative and direct mail or telemarketing costs and take products to market faster.
3) Customers have more time now than ever to meet Sales Executives and discuss long term propositions. Some of them might be planning initiatives to develop and launch new products and you could get through to them at the right starting point. Target customers of competitors and particularly those of competitors who have pulled back and reduced their visibility. You can have Top Sales Managers call up top clients and add extra contacts to your clients to expand business within your client base.
Play Hardball, Be Relentless, Lot of Business is up for Grabs, Grab It! The Playing field is less crowded. Many of the competitors take a Survival approach in a Recession. You should take the Trivial approach instead of succumbing to Recessionary Pressures.
Welcome the Recession and Get to work on Grabbing Market share now!!
Friday, October 17, 2008
The Government Plan Will Work
Here's how I expect the situation to unfold. In a few weeks the Treasury's plan will start up. The government will begin buying up the bank's toxic debt, getting it off their books. The debt will be sold later hopefully at a profit paying back some of the national debt.
By Thanksgiving it will be clear how it's working. This process is known as reverse auctions. If these reverse auctions aren't enough to get the banks lending again, the Treasury will implement their second phase of buying bank's shares to provide the liquidity needed to keep the wheels turning.
By year-end, the credit markets should be functioning better. Commercial paper will be moving again. Long-term lending, corporate bonds will start picking up. It will take more months to return to normal however. The measures taken by the Federal Reserve, Treasury Department and central bankers around the world will avoid the feared major economic downturn.
The New York Times ran an article this morning with an interview of Warren Buffet. Mr. Buffet said he has begun buying U.S. stocks in his personal account which prior to yesterday did not contain stocks, only bonds. He stated he has a minimum one year window time frame. The record shows Mr. Buffet has only stated this previously twice since 1972 and he was 3 to 6 months early. His philosophy is sell when everyone is greedy and buy when everyone is fearful.
The fourth quarter of this year and the first quarter of next year will remain difficult times for both the stock market and the housing industry. However, in January the lending process will be showing the steps being taken now are working and come Spring of 2009 sales of existing homes will begin a steady and consistent increase in volume as the fear diminishes. It can't seem to happen fast enough with what we have been through and are currently experiencing. January will begin my 34th year in the mortgage lending industry.
There is a light at the end of the tunnel and I am anticipating many good years to come. I wanted to share a little insight. I hope it help clarify things. Thank you. Kevin Kevin BuddeAssistant Vice-PresidentPrivate Client GroupCountrywide Bank, FSB
Thursday, October 9, 2008
11 Via Cartama - Bank Approval at $1,029,000!!
We have formal bank approval for this short sale at $1,029,000. The is located at the end of a cul-de-sac in one of Talega's most upscale neighborhoods! Call Sam Smith at 949-444-1901 for more details on this home. More photos can be seen on our website: http://www.bclh.com/ or LuxuryRealEstate.com
Wednesday, October 8, 2008
Smart Moves to Make After the Fed Decision
Mortgages:
Keeping track of the recent ups and downs of the U.S. financial system is enough to give homeowners and others a nasty case of whiplash. America's biggest financial institutions are struggling; hence, the great volatility in the stock market," says Bob Walters, chief economist at Quicken Loans.
All this financial tumult prompted the Federal Reserve to act with an emergency 50 basis-point reduction in the target federal funds rate Oct. 8. The announcement was a surprise, as it came in advance of the Fed's next scheduled meeting Oct. 28 and Oct. 29.
However, the rate cut itself is unlikely to impact mortgage rates significantly, as cuts in the federal funds rate do not directly affect mortgage rates.
This is especially true of fixed-rate mortgages. While it's true that such mortgages sometimes decline in the wake of a Fed rate cut, they are just as likely to rise.
By contrast, adjustable-rate mortgages can be a bit more sensitive to Federal Reserve rate decisions. Many ARMs are pegged to the London Interbank Offered Rate, more commonly known as LIBOR. LIBOR rates usually closely track the federal funds rate. So reductions in the federal funds rate often result in lower payments for homeowners with ARMs. This is one reason why people traditionally have forsaken the safety and security of a fixed-rate mortgage for the greater volatility of an ARM. Good candidates for ARMs typically include people who live in their homes now, but soon expect to move -- such as retirees considering relocation, empty-nesters thinking about downsizing and workers in temporary job assignments who expect to move soon.
Adjustable-rate mortgages also may make sense for somebody who has "a lot of money in the bank and a pretty secure job and (who) isn't afraid to take on the uncertainty that his rate and payment could change in the future as a tradeoff for a lower rate and payment today," Walters says. However, today's economic turmoil has made ARMs a bit less attractive than normal. The spread between LIBOR and the federal funds rate has become uncharacteristically wide, meaning many people with ARMs will not see their mortgage costs fall as they typically would after a Fed rate cut.
In addition, the spread between ARMs and fixed-rate mortgages has been paper thin, negating the major traditional cost advantage of choosing an ARM. For now, homeowners will have to weigh the risks and benefits of choosing an ARM and decide for themselves which option is best.
Take-Away:
After leaving rates unchanged for several months, the Federal Reserve surprised many observers by cutting the target federal funds rate by 50 basis points. The move is thought to be a reaction to recent turmoil in the world's financial markets. The central bank's rate cut will not have a direct impact on mortgage rates. Rates may fall, but they could just as easily rise.
Home Equity:
A lower federal funds rate is good news for borrowers who use home equity lines of credit. Rates on HELOCs typically are tied to the prime rate, which moves in tandem with the federal funds rate. So, if you need to borrow money, a HELOC may be your best option. Not only is the cost of borrowing now cheaper, but the interest associated with this type of borrowing is tax-deductible. However, homeowners would be wise to borrow carefully. All signs point to coming economic hard times, and any type of debt can be toxic in such circumstances.
Bob Walters, chief economist at Quicken Loans, counsels American consumers hoping for a quick rebound of the financial system to be patient. "I don't think there is going to be some kind of a silver bullet," he says. "Some of this is just going to flat out take time."
Take-Away:
The Federal Reserve cut interest rates after leaving them unchanged for months. That means borrowing costs on home equity lines of credit -- which move in tandem with changes in the federal funds rate -- should fall. The uncertainty surrounding the fate of the financial system -- and the U.S. economy -- means Fed rate hikes are exceedingly unlikely in the near future.
For this reason, HELOC borrowers should expect costs to remain low for some time.
Meanwhile, changes in the federal funds rate do not directly impact existing home equity loan rates (which remain fixed) or rates on new loans. However, these rates have been climbing in recent months and may continue to do so.
Auto Loans:
Shopping for an auto loan is the same no matter what the Fed does. To get the best deal, show up with a very good credit score and shop around. Randy Ellsperman, chief financial officer at FirstAgain.com, an Internet-based lender, suggests checking online before going to the brick-and-mortar banks.
Though slightly self-serving, it's good advice no matter which online lender you decide to visit. The applications are quick and offer an almost instant answer for borrowers. "Determine what your options are. Don't just go to one bank, don't just go to the dealership and take their interest rate," says Ellsperman.
"You would be forearmed to know what your options are, and a lot of companies will approve you prior to completing the auto transaction, so then you have at least one benchmark," he says.
Online or otherwise, an excellent credit score will net the best loan but a hefty down payment will also help. Buyers with less than perfect credit reports will almost definitely need to put down a significant down payment.
Take-Away:
Just like getting pre-qualified for a mortgage, shopping first for the loan will allow buyers to get an idea of the rates available to them as well as the amount of money a lender is willing to offer.
"The whole auto purchase is an exciting and emotional process. It's going to be one of the largest purchases someone makes," says Mike Celuch, chief financial officer of Paragon Federal Credit Union in New Jersey.
"That's why it's better to take time to know what rate they can qualify for and how much they can actually afford before they get too excited or emotional. At the dealer they will be a lot more comfortable making the purchasing decision on that car," he says.
Copyrighted, Bankrate.com. All rights reserved.
Thursday, October 2, 2008
Senate Approves Plan To Help Stabilize Nation's Financial Markets
Wednesday, October 1, 2008
5 Tips for Selecting The Right Luxury Real Estate Agent
You've made the decision to buy or sell a luxury home, and now it's time to select the real estate professional who can best assist you. Not all good agents operate effectively in the upper-tier market. It is a market segment that requires special competencies. Here are some general guidelines for choosing an agent to help you in the upper-tier residential marketplace:
1. Look for market knowledge and real estate skills. Not only should your agent know the city or area you are interested in, he or she should be knowledgeable about the price range you've targeted. A luxury home expert should be able to discuss the amount of inventory available, the average number of days a property is on the market before going under contract, the number of sales in the last 90 days, and the list to sales price ratio, all by price range. The more knowledgeable the agent is about the upper-tier market, the more valuable he or she can be as a resource for you. When you schedule your first meeting with a prospective agent, let the agent know you want an overview of the market conditions based on price range. A solid track record of success is also a clear indicator of market savvy. Don't choose an agent based on country club membership, the kind of car he or she drives, or similar criteria. Do choose your agent based on the answer to the question, "Does this agent have the skills and resources necessary to help me accomplish my real estate goals?"
2. Notice special luxury affiliations and designations and ask what they mean. To zero in on professionals who specialize in the fine homes and estates market, look at an agent's memberships and designations. Some agents are members of organizations specific to the luxury market such as The Institute for Luxury Home Marketing, which awards an international designation (Certified Luxury Home Marketing Specialist or "CLHMS") to agents who meet education requirements and have a track record of success. Some real estate companies offer special recognition to their associates who work successfully in the luxury market. Some firms have special luxury marketing programs available to their agents. All these memberships, affiliations and credentials add credibility.
3. If you are selling, ask that the listing presentation include a specific marketing plan for your property. Don't assume that the best marketing plan is always the most expensive. Listen to why the agent has included each element of the plan. Be sure that your home will be promoted Online as well as in more traditional ways. If the home is very expensive or the buyer is likely to come from outside the area, a luxury home magazine may be an important part of the plan. Recognize that the marketing plan in a fast-moving sellers' market will differ from the plan to be implemented in a slower buyers' market. Your agent should outline his or her proposed plan and explain it. Look at the quality of the marketing pieces the agent has used in the past as part of your evaluation process. Some agents will have access to special luxury home marketing systems with special marketing pieces that add value to their toolkit.
4. If you are selling, don't let an agent "buy" your business. Choosing an agent based on the highest suggested list price is counterproductive if the house is overpriced. The agent doesn't set the price-the marketplace does. If your home goes on the market as an overpriced listing, agents and their prospects will quickly move on to other properties that offer more value relative to cost. Will they come back if the price goes down? In many cases, no.
5. Rapport and clear communication are important. Buying and selling can be stressful. Choosing an agent with whom you communicate clearly will help simplify the process. Be sure he or she understands your needs and expectations and that you understand the process and the agent's expectations of you. In short, specialized knowledge + quality tools + clear communication = an agent who can deliver the results you want in the luxury home arena.
Friday, September 19, 2008
Ocean View House - Short Sale Approval in 30 Days! - Listed at $699,000
Bank Owned Property: Reserve South Community of San Clemente - $814,000

Lowest Price Single Family Home in San Clemente - $359,000

Tuesday, September 16, 2008
Just Reduced: Beach Front Property! $10,500,000

Monday, August 25, 2008
Bank Owned Property: Southwest San Clemente
Interested in viewing this property? It's easy: Call me at 949-444-1901 and I will get you in right away. Hurry, deals like this go fast!!!!!!Friday, August 22, 2008
Historic Doheny Mansion in Dana Point For Sale: Built in 1929 - $2,995,000
Historic Doheny Mansion is now for sale for $2,995,000. The property was built in 1929 for Edward Doheny and has kept a lot of the original features from the early 1920's. It's one of the largest historical homes in the area with an approx. 4900 square feet of living space: 4 bedrooms & 6 baths. The property sits on a large 11,000+ square foot lot and has a detached 2 car garage. This is a rare find to have one of the largest historical properties available for sale. Property is shown by appointment only so please call our office at 949-444-1901 to set up a showing.New Advertising Partner: Wall Street Journal Online
Beach Cities Luxury Homes listings will now be featured on the real estate section of the Wall Street Journal. With the current value of the American dollar, we see more & more foreign investors coming into this marketplace. Currently, Beach Cities Luxury Homes Listings are featured on our affiliate site, http://www.luxuryrealestate.com/, the #1 viewed website for buyers looking for Luxury properties. Now, we have added another great website to reach International buyers, http://online.wsj.com/real-estate. If you are interested in getting global exposure for your property, please contact Beach Cities Luxury Homes at (949) 444-1901 or email at info@bclh.com
Thursday, August 21, 2008
San Clemente Real Estate Data Report

New Real Estate Section in Craigslist
Casual users of Craigslist may not have noticed a change last week to the Real Estate for Sale section. Recently, my bookmark for that section suddenly started showing fewer and fewer listings.Around August 4, it appears the ‘real estate for sale’ category was split into ‘for sale by broker‘ and ‘for sale by owner‘ buckets.
It's still one of the most popular sites to find real estate for rent & for sale. We have even helped clients who are selling furniture items in their home for sale by uploading them to Craig's list and It worked out great!
There were complaints about the previous real estate for sale section, like, “Why do brokers put their listings here (multiple times), when there is already an MLS?” The new categorization solves that issue if you just want to see owner listings. But when I looked in the ‘by owner’ section today, it seemed rife with spam, foreclosure ‘help’ ads, and other money schemes. Some policing will be needed.
With the split, is Craigslist prepping to charge California brokers to advertise their listings like they do in NYC? We shall see.
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